Why Focus on Long Tail Keyword ? Long tail keywords and ranking

Why Focus on Long Tail Keyword ? Long tail keywords and ranking

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long ... 2:51:00 AM

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.

In order to really profit from a keyword strategy focusing on long tail keyword, you should have a clear vision of your company, your product and your website. In this post, I would like to help you understand the importance of understanding your own product and the effort you should make to rank for long tail keywords.

Long tail keywords and ranking

It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focussing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.

The longer and more specific the search terms are, the higher the chances of conversion are. I am currently looking for a cottage in France to spend our next summer vacation. I started my search with the term ‘vacation France’. I quickly discovered I wanted to go to the Dordogne, and preferred a house in the countryside. My search still continues, but now I use terms like [vacation house countryside Dordogne]. A long tail keyword. Using this keyword, I found new sites, which more closely resembled my vacation wishes. Chances for me to book my vacation largely increased.

Use your mission to define long tail keywords

The definition of your mission, in which you make crystal clear what the awesomeness of your product, site or blog is, should be central in choosing the long tail keywords you want to rank for. Trying to make your website rank for a specific term can be quite profitable, as long as this specific term closely resembles the product you’re selling. The terms you have used to describe your mission can be nicely used to focus on in your SEO strategy. These words should be central in the long tail keywords you aim your website to rank for. People using the terms of your mission and finding your website will be relatively small in volume, but these people do have the highest chances to buy your product or to become regular visitors.

The next step: awesome content

After you have done your keyword research and you know which keywords you would like to rank for, you’ll have to start creating content. Creating content can be quite challenging. 

you should check out Long Tail Keyword